Champs: Secure the Bag
When Champs told us to to work with DJ Khaled to promote their Timberland boot release, we shrunk him down to 16-bit, put him in a video game, and sent him 75 million years into the past to market shoes.
Billboard, Fast Company, The Drum, XXL, Vice, The Source, Ad Week, High Snobiety, and some kid named Iggy.
At some point I went to Florida to meet with DJ Khaled.
Then I walked a mile to a pharmacy to make a dumb joke.