After a freak car crash robbed him of his promising future in balleT, Cam Giblin became an Art DirectoR
NOVI MAKES MONEY MOVE
When money moves. You move.
A global film that showcased the chain reaction of energy that's set in motion when people have what they need.
AD: Cam Giblin
—
CW: Alexis Justman
CD: EB Davis III / Emlyn Allen
Director: Alaska
Choreographer: Ryan Heffington
The problem?
Sending money across borders suuuucks.
It's slow.
There are huge fees.
And a surprising amount of the world doesn’t have a bank account.
But most of the world has access to a pay-as-you-go smartphone…
This is where Novi comes in.
Think of it as international Venmo.
It’s an app that allows you to send money across borders in an instant, with no fees.
For those living abroad, and sending money back home to their families, this was a gamechanger.
Also, it was owned by Facebook (more on this later).
PRODUCT SPOTS
We also shot 6 additional films about family members sending necessary funds home.
Like paying for you father’s groceries, or funding your little brother’s education.
A PANDEMIC PILOT
We also shot a pilot program film, in three countries, without leaving our apartments.
The cast was all friends and family from the crew’s quarantine bubbles.
The music was composed by a guy with 26 instruments in his apartment.
Sorry, that guy’s neighbors.
Music: Future Perfect
Director: Omri Cohen
CHOOSE LOVE
The world's first store that sells real products for refugees.
With all the hype around Black Friday, we wanted to try something different.
Instead of gadgets and jeans, what would happen if we bought items that could make a real difference to someone’s life?
From blankets to life vests to entire meals—every purchase at our stores funded a matching item delivered directly to a refugee.
Shop your heart out.
AD: Cam Giblin
—
CD: Tim Baggott
Design: Andrea Bianchi
Banksy: idk
THE STORES
We launched two stores—in NYC and London—over Black Friday weekend.
They sold items for every step of a refugee’s journey: from emergency supplies when they first arrived, to longer-term products like toiletries and cooking supplies.
We also covered less tangible needs: like counseling services and medical care.
DOT COM
We used the buzz from the physical stores to push the international community to our online shop.
BANKSY?
In the weirdest email chain I’ve ever been on, Banksy contacted us and offered to raffle one of his Dismaland sculptures to raise money for the cause.
It has yet to self-destruct?
OVER $2 MILLION RAISED
…all within the first two months.
That’s thousands of rescue missions, hot meals, shelter, clothing, and medical support for those in need.
COKE ZERO
JUST ADD ZERO
Life didn’t bless me with the gift of song, but Steve Jobs did gift me with a copy of Garage Band.
A dumb jingle I wrote in 15 minutes became a banger of a song that backed an international soda campaign.
Suck it, life!
ACD / LYRICS: Cam Giblin
—
GCD: EB Davis III
Director: Meji Alibi
Composer: Jimi Adesanya
BITE
&
SIP
&
CHEW
&
SLURP
&
CRUNCH
&
QUENCH
&
BITE & SIP & CHEW & SLURP & CRUNCH & QUENCH &
OLYMPICS
COCA-COLA
Sometimes you spend tens of thousands of dollars in VFX creating the perfect visual metaphor.
Sometimes you’re on an unrelated shoot and tell your boss, “Hey, doesn’t that ice cube sorta look like a diver?”
NOTHING
BUT NET
HOME RUN
DESTINY 2 GHOST SKILL
To make the sprawling MMORPG, Destiny 2, more accessible, we crammed your sidekick into a smart speaker.
A limited-edition physical device, and Alexa skill that anyone could access. Ghost could affect the game, in real-time, based on your voice commands.
AD: Cam Giblin
—
CW: Euzcil Castaneto
CD: EB Davis III
This is Ghost, Your in-game SIDEKICK.
Explains things.
Lights up rooms.
Summons your gear.
Kinda like Alexa, right?
we pUT GHOST INTO ALEXA.
Allowing you to streamline tedious gameplay interactions into simple voice commands:
Swap out entire weapons & armor setups instantly.
Rally your friends without ever picking up the phone.
Get customized advice on what to do next based on your previous in-game accomplishments.
And 1000+ other unique commands.
AMAZON LOVED OUR AD SO MUCH…
…that they paid another agency to make a series of ads about our ad, so that people would buy the game, but also their speaker, and use the speaker to play our game.
Capitalism is wild, y’all.
400 MILLION
PR // Social Impression
7X BOOST
In Game Sales
OVER 1 MILLION
Commands Given
On Amazon Alexa
#1 GAMING SKILL
Champs x DJ Khaled
Hey, I drew this ^^
When Champs asked us to promote DJ Khaled’s shoe release, we trapped him in a video game, and sent him 75 million years into the past to market footwear.
Players who scored the highest in-game got early access to the shoe drop.
AD / Illustrator / Game UX: Cam Giblin
—
CW / Music / Game UX: Euzcil Castaneto
Illustrators: Sven Rutner / Camilo Arturo
CD: Eamonn Dixon
A SCRAPPY ENDEAVOR
We didn’t have BUDGET FOR a game developer
Surprised that no one mentioned this earlier, we expensed $40 worth of mobile games, got to researching, and designed the game UX from scratch.
At no point did we have any idea what we were doing.
OR A CONCEPT ARTIST
I drew all the initial level & character concepts before firing them off to a nice German illustrator named Sven.
We basically worked Sven to death, so I had to step in and draw the final box art above.
Sorry Sven.
OR A COMPOSER
My writer made the entire soundtrack with some chiptunes software he pirated off the internet.
At the VO record, I walked a mile to a pharmacy to make this dumb joke.
SKETCHBOOK
Mixed media:
The professional way of saying "I have nowhere else to put these."
PEPPER PARCHMENT
When Reynolds needed a new spokesmodel, LAIKA and I created one from scratch.
Unlike regular people, who are made out of organs and blood, Pepper was made from cooking parchment.
Character design
“Her skull should have eyes.”
This and many other ideas went into my collaboration with LAIKA to finesse her design and movement style.
REYNOLDS
ENDLESSS TABLE
We created the world's first Instagram cookbook.
Where food porn and clickable tags lead you to separate accounts with step-by-step recipes.
We made porn educational.
AD: Cam Giblin
—
CW: Matt Bush
CDs: Shelby Georgis / Ecole Weinstein
HOW IT WORKS
01
Scroll down our endless feed and click a picture.
02
Each photo tag leads to a new account.
03
Which contains a step-by-step visual recipe.
04
Repeat up to 233 times until we run out of budget.
OKAY, IF YOU REALLY FEEL LIKE WATCHING A…
CASE STUDY
ROBIN
HOOD
You don’t need a high-powered investment company, and fifty white guys with suits, to control your money.
You make the buys, the sells, and the trades—with no trade-offs.
You’re all of those white guys, rolled up into one.
AD: Cam Giblin
—
CWs: EB Davis III / Alexis Justman
CDs: EB Davis III / Mary Cuppone
Director: Ian Schwartz
VOYEURAGES
I enjoy long walks through town and recording total strangers.
Come take a stroll with me.
OCULUS—DEFY REALITY
“Tim and Eric’s” Eric Wareheim plays the hall monitor of the natural world—Reality.
And Reality really doesn’t like people messing with the rules he’s so carefully put into place.
AD: Cam Giblin
—
CW: Emily Chan
CD: EB Davis III
Director: Fredrik Bond
Photography: Marcus Erikkson / Benjamin Parisot
PRODUCT SPOTS
Reality would much prefer sipping a hot bowl of clam chowder, but instead, he’s stuck in a commercial selling these games.
Vader IMMORTAL
BEAT SABER
STILLS
REVEL IN MY SHAME!
We filmed a whole BTS series where I portrayed a pre-CGI Oculus Quest.
Turns out my junk was visible, so here’s some thumbnails instead.
Cam Giblin, marketing professional >>
THE IDEA HOLE
Give a man a fish,
and you will feed him for a day.
But give a Cam a laptop,
and he will waste that day on a joke.
